This is the first wine I have seen that makes a direct health claim. The reflective red seal at the top of the label (which unfortunately doesn't scan well) proclaims HIGH ON ANTIOXIDENTS.
The back label says 'Antioxidents can help inhibit free radicals that occur naturally in your body. Free radicals can damage your health, so a wine that is high in antioxidents has got to be good news."
They say that they "used a variety of techniques to make sure the wine picks up as many antioxidents from the grapes as possible". They don't actually say that drinking this wine will 'inhibit free radicals' but the implication is there.
This is a bulk shipped English bottled wine by UK importers Buckingham Vintners. Both health claims and wine labels are rigorously policed by various authorities and I didn't expect this label to last long, but the wine has proved popular and has been followed by one sourced from Chile that is said to have an even higher level of antioxidents.
I found the wine a little soupy and over sweet. I can understand its popularity, but sadly not with me.